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Course description

Taught through a combination of lectures, practical exercises and discussions, this 5-week evening course provides a practical insight into the field of art direction in the contemporary landscape.

The course explores a range of examples of art direction across different mediums. Students gain an insight into the unique features of the practice of art direction in relation to adjacent creative practices such as graphic design and design for branding.

Over the 5 weeks, students learn to identify the practical processes of art direction and gain an understanding of the tools and methods that can be used to showcase creative ideas.

The course is designed to provide professional benefits for anyone who wants to incorporate art direction into their current creative practice and learn about the various practical aspects of the field.

Please note: to get the most out of the course, students will be expected to engage with assigned weekly tasks outside of class, equivalent to a minimum of 5 hours.

Course outcomes

By the end of the course students should be able to:

• Identify the practical processes of art direction
• Understand the wide use of art direction across different industries
• Create useful methods of liaising with and directing different creative stakeholders
• Understand and identify the different tools and methods to showcase creative ideas
• Understand methods and processes of visually presenting the creative directions

Who should attend this course?

This 5-week evening course is aimed at designers / aspiring designers, creatives, creative managers and entrepreneurs interested in diversifying their careers.

It would be an excellent fit for those looking to progress to the roles of Art Director, Senior Art Director and Head of Creative in order to manage and direct holistic visual direction. Familiarity with aspects of the creative fields / design is recommended but not essential.

Clear, easy to understand lessons:

• Our tutors will explain things in easy to understand, accessible English. If they need to use any special terminology, they will make sure they explain what they mean.
• New methods will be shown to students through live demonstrations, in a way that’s crystal clear and easy to understand.

Experience life on campus:

• Explore London College of Communication in Elephant & Castle, a pioneering world leader in creative communication education
  
• Network and share ideas with students from across the globe
• Access the technology and materials relevant to your discipline
• Ask questions of your tutor in real time
• Receive feedback and critique on your assignments
• Experience the many sights of London on your down time

A certificate of completion and a digital badge:

• You've put the work in so we want to make sure you have something to show for it!
• As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance.
• We always recommend you attend all of the classes so that you get the most out of the experience!
• Certificates and digital badges are great to compliment your cv.